a gallery of visual communications by

Gina Andracchio


Women's March



product management

Purple Binder

UI design, segmentation UX

Design Ethos

UI + UX design, strategy, research

Valdes Engineering

UI + UX design

Financial Technologies

work available upon request


Thesis Project

multi-page layout, sound design,
research & writing

Design Methodologies
Process Book

appropriation art, multi-page layout


mixed media & processes, multi-page
layout, social cause, brand development

Pretty Lights / Bassnectar Concert Poster

page design, appropriation art,
silkscreen printing

Not 2 Bad Magazine

multi-page layout, mixed media

Savannah Square Book

experimental materials, process, binding; multi-page layout; mixed media

Brothers Animated Poster

kinetic typography, appropriation art, digital media

2WN4 Campaign

social campaign, brand development, multi-page layout

Christina Green

mixed media, social cause, page design

What Song Would You Sing?

sculpture, experimental processes & materials

Mrs Eaves Swash
Typeface Design

typeface design, experimental process, mixed media

No Place Like Home
Sampler Poster

mixed media, relief printing, typeface design

Muybridge-Inspired Photography

photography, art direction

Coptic Stitch Book Structure

book arts, multi-page layout,
experimental processes & materials

Doilie Documentation

copper etching, silkscreening,
experimental process

Silver Cloud posters

page design

Warning Signs of a
Jersey Shore Zombie

social cause, page design, appropriation art

Heart of Darkness
Movie Poster

page design

Eco Brewing Company Identity

brand development

Yellow Brick Road

mold-making, mixed media, storytelling

Experimental Book Structures

book arts, experimental process & material, multi-page layout

3D Forms

experimental process & structures


Lead Type Dish Set

experimental materials & process

Wood Kiln-Fired Ceramics

experimental materials & process,
glaze calculation

Low Fire Ceramics

mold-making, wheel throwing,
experimental process


MFA Thesis :
The Identification of a
Spectrum of Appropriation

downloadable PDF

Barbara Kruger :
Just a Graphic Designer?

downloadable PDF


The aspiration to contribute my multi-disciplinary talents into a company that recognizes my dedication to meeting the triple bottom line, strategy, organization, motivation, and communication skills so as to advance that institution's mission and goals.


Experience is an accumulation of education and working knowledge where my skills in design and technology research, analysis, and synthesis are put to use and result in crafting enjoyable experiences.


Expert in product and design strategy :: research, analysis, synthesis, delivery. Experience leading teams to drive crafting of enjoyable digital experiences, particularly through borrowed pieces of frameworks like XP, lean + agile practices.

graduate education

Master of Fine Arts
Savannah College of Art + Design (SCAD)
Fall 2010 - Summer 2012

Focused on graphic design while also studying sustainability, interactive design, industrial design, printmaking, bookmaking, and type face design while honing strategies and methodologies.

undergraduate education

Bachelor of Fine Arts
University of Iowa
Fall 2005 - Spring 2009

Obtained BFA in graphic design, with secondary areas of emphasis in ceramics and photography, while also studying business, letterpress printing, web development, and environmental sciences.

professional experiences

Product Manager :: OpinionLab, Inc.
July 2016 - current

Help lead strategic vision for our reporting / data visualization tool that helps our customers derive valuable insights from their feedback data, understand themes in the feedback, take action, and ultimately improve their customer experience over time. Continue to leverage background in design, and oversee UI/UX design in order to provide a seamless experience for our customers. Play integral role developing the platform's vision while crafting the roadmap to target our 3 key value propositions - giving customers a voice, helping them take action, and improve the CX - while also balancing the business needs to reduce risk, enhance existing products and create visible innovation. All roadmap initiatives are tracked against key performance indicators and regularly monitored through collaboration between team members, analytic tools and conversations with key stakeholders.

Product Owner :: OpinionLab, Inc.
December 2014 - July 2016

Work as Agile Product Owner to ensure the delivery of quality, well-documented, rigorously tested and secure reporting / data visualization software. Experience leading Agile rituals: day-to-day stand ups, backlog grooming, sprint planning and retrospectives. Also worked closely with the UI/UX designer to leverage my background in design and provide an enjoyable experience for the end user.

Product Manager :: LendSquare
November 2012 - November 2014

Started work for Chicago start-up company LendSquare as one of two branding and identity creators, then later joined the team as the product experience and interface designer. Later graduated to product manager to continue working on digital communications strategies. Duties include prioritization and creation of information architecture, wireframes, user testing scenarios, and product intricacies. Outside of the product assisted in crafting marketing materials ranging from print communications to online marketing, ads, and social media content generation.

Lead UX/UI Designer & Strategist :: Manning Digital
October 2013 - November 2014

Drive strategy, experience design, and content contribution for Chicago-based full-service digital agency, Manning Digital. Practice creating first-rate screen-based solutions for Fortune 500 companies through frequent scrums, brainstorming sessions, and testing scenarios, both internally (with team members such as developers, project managers, and designers) and externally with clients.

design specialist :: Gate 39 Media
January 2013 - October 2013

Work as team member for Gate 39 Media—a web development company that specializes in internet technology and marketing services within the financial industry. Tasks include web site, application and digital communications design (such as email marketing and scheduled newsletters), project management, brand concepting and implementation, marketing material generation, and social media development.

visual communications designer :: SunRae Studio, llc
June 2009 - 2015

Work as a freelance designer for an array of clients, from large hospitals, to start up breweries / distilleries, non-profits, and self-employed chefs. Accomplishments include creating environmental and way-finding graphics, designing product labels, visualizing branding opportunities, producing interactive web work, outlining strategic information architecture and more.

web developer :: University of Iowa, College of Liberal Arts and Sciences
January 2009 - July 2009

Design and maintain web site for the College of Liberal Arts and Sciences. Create graphics for the web including the favicon, page images, and banners. Attend to design solutions for the site while collaborating with department supervisor and developer. Provide creative visions for the site and other schools within the liberal arts college. Worked as team member of the web services staff in an academic setting, while attending to the needs of other faculty and department heads.

web developer :: University of Iowa, Iowa Memorial Union, Marketing + Design
December 2008 - July 2009

Design, implement, and maintain web sites for the University of Iowa; the Iowa Memorial Union (CMS based), The Celebrating Cultural Diversity Festival, Iowa Hawk Shop, University Book Store, and many others. Photograph and prepare images for the websites. Design and publish subscription newsletters for IMU public relations, point of purchase advertisements, and much more. Work as a team member with a staff of marketers, graphic designers, and other web developers to maintain the highest quality performance and service.

technological assistant :: Sherry Pardee Photography, inc
January 2009 - December 2009

Assist professional photographer Sherry Pardee in redesigning and updating her four websites. Also offer software consultation and help with program updates for Photoshop, Lightroom, and Camera One. Work with her on various photo imaging techniques; retouching, color correction, and batch processing. As well as developing an efficient workflow model for batch-processing.

photograph printer / sales representative :: University Camera
December 2005 - December 2007

Developed and printed photographs from film and digital files. Extensive experience digitally restoring and enhancing photographs, slides, and other media. Educated customers on digital and film cameras, equipment, techniques, and accessories.


500 startups accelerator program participant :: LendSquare

Traveled to San Fransisco in the fall of 2014 to engage in a tech accelerator program hosted by 500 Startups. While immersed in the startup community, received coaching and mentorship on design, business, and fundraising practices.

design ethos committee member :: SCAD

Joined in on the 2010 Design Ethos conference as a volunteer, and returned in 2012 to act as student committee member. Responsibilities included organizing student events like poster contest, panel, and presentation, as well as transporting and introducing conference guests.

glyph club officer :: SCAD

Participant in Glyph, the graduate graphic design club. We discuss news in the graphic design world, meet for critiques, organize exhibits, and stay involved with current happenings in the graphic design department.

clay club member :: University of Iowa

Joined the Clay Club at the University of Iowa while studying ceramics. Met regularly to discuss fundraising events, advances in the field, clay body mixtures, wood kilns (and the making of), and glaze calculation.

Knowledge of an array of media practices such as photographic production, letterpress printing, relief printing, book binding, environmental graphics, clay molding, etching, and creative printing techniques.


2012 :: MFA Thesis Show group exhibit. SCAD graphic design department. The American Legion Post 135, Savannah, GA.
2011 :: Glyphy Color Picture Show group exhibit. SCAD Glyph club. Moon River Brewing Company, Savannah, GA.
2005 :: BFA independent exhibit. University of Iowa, Iowa City, IA.
2004 :: Solo photography exhibit. University Camera, Iowa City, IA.


As a visual communicator who embraces the triple bottom line, I personally strive to be an ego-free, client-centered, and target-focused designer driven towards the building of meaningful experiences through strategic and creative problem solving.

Originally from the midwest, I went to the University of Iowa as a third generation alum and received my BFA in graphic design while also studying photography and ceramics, and working as a web designer/developer. I went on to pursue my dreams down south at the Savannah College of Art and Design. While at SCAD, I earned my MFA in graphic design, but also enjoyed dabbling in the worlds of sustainability, social design, entrepreneurship, teaching, and being a dolphin watcher with my pup Lily whenever I wasn’t behind a computer.

Bridging the gap between technology and design is my passion as I continue to shape my career here in Chicago.

Thank you for visiting my digital home,
Gina Whitty (Andracchio)

A Gallery of Visual Communications by Gina Andracchio © 2014 | Hand-coded by Gina using a responsive design framework