Women's March
design
LendSquare
product management
Purple Binder
UI design, segmentation UX
Design Ethos
UI + UX design, strategy, research
Valdes Engineering
UI + UX design
Financial Technologies
work available upon request
Thesis Project
multi-page layout, sound design,
research & writing
Design Methodologies
Process Book
appropriation art, multi-page layout
Kitch-In-Fixin'
mixed media & processes, multi-page
layout, social cause, brand development
Pretty Lights / Bassnectar Concert Poster
page design, appropriation art,
silkscreen printing
Not 2 Bad Magazine
multi-page layout, mixed media
Savannah Square Book
experimental materials, process, binding; multi-page layout; mixed media
Brothers Animated Poster
kinetic typography, appropriation art, digital media
2WN4 Campaign
social campaign, brand development, multi-page layout
Christina Green
mixed media, social cause, page design
What Song Would You Sing?
sculpture, experimental processes & materials
Mrs Eaves Swash
Typeface Design
typeface design, experimental process, mixed media
No Place Like Home
Sampler Poster
mixed media, relief printing, typeface design
Muybridge-Inspired Photography
photography, art direction
Coptic Stitch Book Structure
book arts, multi-page layout,
experimental processes & materials
Doilie Documentation
copper etching, silkscreening,
experimental process
Silver Cloud posters
page design
Warning Signs of a
Jersey Shore Zombie
social cause, page design, appropriation art
Heart of Darkness
Movie Poster
page design
Eco Brewing Company Identity
brand development
Yellow Brick Road
[Ongoing]
mold-making, mixed media, storytelling
3D Forms
experimental process & structures
Lead Type Dish Set
experimental materials & process
Wood Kiln-Fired Ceramics
experimental materials & process,
glaze calculation
Low Fire Ceramics
mold-making, wheel throwing,
experimental process
The aspiration to contribute my multi-disciplinary talents into a company that recognizes my dedication to meeting the triple bottom line, strategy, organization, motivation, and communication skills so as to advance that institution's mission and goals.
Experience is an accumulation of education and working knowledge where my skills in design and technology research, analysis, and synthesis are put to use and result in crafting enjoyable experiences.
Expert in product and design strategy :: research, analysis, synthesis, delivery. Experience leading teams to drive crafting of enjoyable digital experiences, particularly through borrowed pieces of frameworks like XP, lean + agile practices.
Focused on graphic design while also studying sustainability, interactive design, industrial design, printmaking, bookmaking, and type face design while honing strategies and methodologies.
Obtained BFA in graphic design, with secondary areas of emphasis in ceramics and photography, while also studying business, letterpress printing, web development, and environmental sciences.
Help lead strategic vision for our reporting / data visualization tool that helps our customers derive valuable insights from their feedback data, understand themes in the feedback, take action, and ultimately improve their customer experience over time. Continue to leverage background in design, and oversee UI/UX design in order to provide a seamless experience for our customers. Play integral role developing the platform's vision while crafting the roadmap to target our 3 key value propositions - giving customers a voice, helping them take action, and improve the CX - while also balancing the business needs to reduce risk, enhance existing products and create visible innovation. All roadmap initiatives are tracked against key performance indicators and regularly monitored through collaboration between team members, analytic tools and conversations with key stakeholders.
Work as Agile Product Owner to ensure the delivery of quality, well-documented, rigorously tested and secure reporting / data visualization software. Experience leading Agile rituals: day-to-day stand ups, backlog grooming, sprint planning and retrospectives. Also worked closely with the UI/UX designer to leverage my background in design and provide an enjoyable experience for the end user.
Started work for Chicago start-up company LendSquare as one of two branding and identity creators, then later joined the team as the product experience and interface designer. Later graduated to product manager to continue working on digital communications strategies. Duties include prioritization and creation of information architecture, wireframes, user testing scenarios, and product intricacies. Outside of the product assisted in crafting marketing materials ranging from print communications to online marketing, ads, and social media content generation.
Drive strategy, experience design, and content contribution for Chicago-based full-service digital agency, Manning Digital. Practice creating first-rate screen-based solutions for Fortune 500 companies through frequent scrums, brainstorming sessions, and testing scenarios, both internally (with team members such as developers, project managers, and designers) and externally with clients.
Work as team member for Gate 39 Media—a web development company that specializes in internet technology and marketing services within the financial industry. Tasks include web site, application and digital communications design (such as email marketing and scheduled newsletters), project management, brand concepting and implementation, marketing material generation, and social media development.
Work as a freelance designer for an array of clients, from large hospitals, to start up breweries / distilleries, non-profits, and self-employed chefs. Accomplishments include creating environmental and way-finding graphics, designing product labels, visualizing branding opportunities, producing interactive web work, outlining strategic information architecture and more.
Design and maintain web site for the College of Liberal Arts and Sciences. Create graphics for the web including the favicon, page images, and banners. Attend to design solutions for the site while collaborating with department supervisor and developer. Provide creative visions for the site and other schools within the liberal arts college. Worked as team member of the web services staff in an academic setting, while attending to the needs of other faculty and department heads.
Design, implement, and maintain web sites for the University of Iowa; the Iowa Memorial Union (CMS based), The Celebrating Cultural Diversity Festival, Iowa Hawk Shop, University Book Store, and many others. Photograph and prepare images for the websites. Design and publish subscription newsletters for IMU public relations, point of purchase advertisements, and much more. Work as a team member with a staff of marketers, graphic designers, and other web developers to maintain the highest quality performance and service.
Assist professional photographer Sherry Pardee in redesigning and updating her four websites. Also offer software consultation and help with program updates for Photoshop, Lightroom, and Camera One. Work with her on various photo imaging techniques; retouching, color correction, and batch processing. As well as developing an efficient workflow model for batch-processing.
Developed and printed photographs from film and digital files. Extensive experience digitally restoring and enhancing photographs, slides, and other media. Educated customers on digital and film cameras, equipment, techniques, and accessories.
Traveled to San Fransisco in the fall of 2014 to engage in a tech accelerator program hosted by 500 Startups. While immersed in the startup community, received coaching and mentorship on design, business, and fundraising practices.
Joined in on the 2010 Design Ethos conference as a volunteer, and returned in 2012 to act as student committee member. Responsibilities included organizing student events like poster contest, panel, and presentation, as well as transporting and introducing conference guests.
Participant in Glyph, the graduate graphic design club. We discuss news in the graphic design world, meet for critiques, organize exhibits, and stay involved with current happenings in the graphic design department.
Joined the Clay Club at the University of Iowa while studying ceramics. Met regularly to discuss fundraising events, advances in the field, clay body mixtures, wood kilns (and the making of), and glaze calculation.
Knowledge of an array of media practices such as photographic production, letterpress printing, relief printing, book binding, environmental graphics, clay molding, etching, and creative printing techniques.
2012 :: MFA Thesis Show group exhibit. SCAD graphic design department. The American Legion Post 135, Savannah, GA.
2011 :: Glyphy Color Picture Show group exhibit. SCAD Glyph club. Moon River Brewing Company, Savannah, GA.
2005 :: BFA independent exhibit. University of Iowa, Iowa City, IA.
2004 :: Solo photography exhibit. University Camera, Iowa City, IA.
As a visual communicator who embraces the triple bottom line, I personally strive to be an ego-free, client-centered, and target-focused designer driven towards the building of meaningful experiences through strategic and creative problem solving.
Originally from the midwest, I went to the University of Iowa as a third generation alum and received my BFA in graphic design while also studying photography and ceramics, and working as a web designer/developer. I went on to pursue my dreams down south at the Savannah College of Art and Design. While at SCAD, I earned my MFA in graphic design, but also enjoyed dabbling in the worlds of sustainability, social design, entrepreneurship, teaching, and being a dolphin watcher with my pup Lily whenever I wasn’t behind a computer.
Bridging the gap between technology and design is my passion as I continue to shape my career here in Chicago.
Thank you for visiting my digital home,
Gina Whitty (Andracchio)
A Gallery of Visual Communications by Gina Andracchio © 2014 | Hand-coded by Gina using a responsive design framework
